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For your present and future customers.
Everybody wants to feel special. No one wants to be just another number in a system. Successful business owners know that regular and useful contact with a client commands loyalty. Their customers will continue to purchase from them as the need for replacements or a new item comes out in their market.
It is extremely difficult to keep up regular contact by personal visits and phone calls as your customer base increases over time. A website lets you keep constant contact, continued service and market new products.
This is the secret to success; excellent customer service results in clients coming back to purchase from you, again and again.
Your online storefront, website, communicates with your prospects and your customers, all day, all night and all the time. The convenience of having your products, services and knowledge available to clients and prospects gives added value to your company. It is much better than handing out business cards to thousands because the “card” can never be lost, it’s on the web. Once you have a site up and running, include your web address on all off line advertising because your site will help get your message across better than printed media. This will increase the effectiveness of your printed ads. You can gather important feedback by using forms and email to let customers communicate with you. You communicate more effectively and can broadcast updates or corrections to thousands immediately via email and website.
Why get a website now when my business is good?
Our children have never been without the internet. Some adults have never used the yellow pages to find a plumber or TV repair man. Today’s customers are emerging from this generation. In the 8 years from 2000 to 2007, world wide web use have increased 73% and with over 65% of the population online you are missing a great opportunity to expand your business horizons. Prospects are making decisions based on your website or lack of one. Make your site user friendly and engaging to help increase your customer base and retain client loyalty.
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Source by Anthony Morgan